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You may or perhaps not be aware of Judah Hertz. If you want to hear how your normal Joe went from small town New York to big city riches, you want to know about him. Hertz Investment Group is owned and run by Judah Hertz. Hertz Investment Group is a real estate investment group that acquires, markets and controls high end office buildings, landmarks, multi-family homes, and retail centers around the country. Judah’s career sparked in the 1970’s when he started to buy, update and re-sell run down buildings in the SoHo warehouse area. How did he make his money? By measuring the potential where others only saw dismantled buildings. He redesigned them into desirable, expensive lofts. But this was only the beginning. The investment guru moved on to other cities.
From SoHo, Judah Hertz moved his business to Florida. He did the similar thing in the Miami area where he invested in a dilapidated apartment building and turned it into high end condos. He uplifted not only the buildings that he redeveloped but the area that they were in as well. From Florida, he shifted to Los Angeles. It was there that he planned to locate his business, in his 3.5 million square foot office building. However, the rising prices in California, decreased his profits and he decided to start looking for other alternative investment properties.
When Judah Hertz made a plan to invest in properties in a new area, he turned to New Orleans. There he invested in a large number of properties in the area including the Dominion Tower, the New Orleans Shopping Center, the Poydras Center, LL&E Tower, and the Texaco Center. His acquired properties in this area totaled 2.5 million square feet of the total 9.5 million square feet market.
Largely investing in the New Orleans was not without consequences - when Hurricane Katrina struck the area, Judah Hertz’s properties were hard hit. The damage from one of the biggest storms in US history was extensive, as most people saw via television at that time. Windows were blown out, bottom floors were flooded, structures were damaged. The storm not only knocked out power and property, but also demoralized the morale of an entire city. nevertheless, Judah Hertz did not quit. He assessed the loss and continued to move forward. He renovated and repaired the buildings that were left rendered . such work helped not only his own personal portfolio but also the general feeling and look of the entire area. Starting with Katrina, he has continued to expand his portfolio and expand his investments.